Company News, Financial News

Black Friday Leaves a Black Mark

Sales down sharply as holiday season gets underway.

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By: TOM BRANNA

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Cautiously pessimistic. Marketers and their suppliers aren't using the term just yet, but the new year could get off to a rough start. After all, the holiday selling season already has, as sales at brick-and-mortar stores between Nov. 26 and Nov. 29 totaled an estimated $20.43 billion—10.4% lower than 2014, according to ShopperTrak, a consumer research and analytics company. “There are several contributing factors, including fewer available store hours on Thanksgiving Day and a l...

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